.png)
We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.
Product bundling is a proven strategy for increasing the average order value (AOV) in various D2C industries. It is especially effective when it comes to food and beverages. After all, who can resist the temptation of delicious food and beverages that promise to make a meal yummier?
In our previous guide on product bundling, we discussed why bundle products works for online businesses, outlined different types of product bundling strategies, and provided several examples.
In this blog, we will dive deeper into product bundling examples and strategies tailored specifically for the Shopify food and beverage industry. These strategies will not only boost your AOV but also provide your customers with an unforgettable experience.
Want to learn about different types of product bundling strategies for your Shopify store?
Shopify food stores have numerous ways to implement effective product bundling strategies. While we will continue updating this blog with new and best product bundle examples and campaigns, let’s explore some of our favorite strategies:
These product bundles consider various factors such as customer interests, past purchases, and browsing behavior to create customized offerings. By analyzing these data points, businesses can design tailored bundle offers align with customer preferences, thereby increasing the likelihood of a purchase.
For example: If a customer frequently buys ingredients for Italian cuisine, such as pasta, pasta sauce, and Parmesan cheese, you could create a personalized bundle that includes premium pasta varieties, a selection of gourmet pasta sauces, and an assortment of complementary Italian herbs and spices.
Looking for examples of effective product bundles?
Creating effective product bundles requires analyzing customer and product insights to identify frequently co-purchased items. By understanding which products are commonly bought together, food brands can design bundles that offer convenience, value, and a curated selection of complementary items.
For example: If a food brand discovers that customers who buy bread often also purchase butter and jam, they can create a "Breakfast Essentials Bundle." This bundle could include a fresh loaf of bread, high-quality butter, and a jar of delicious fruit jam, providing customers with a convenient and attractive package.
Here's an example of such a bundle from Amazon:
You can better understand Amazon’s frequently bought together strategy here, and learn to implement it on your Shopify store.
Want to see successful examples of frequently bought together bundles?
Bundle based on ingredients of products involves creating bundles that feature complementary ingredients or items that are commonly used together in cooking or preparing meals, help the consumer follow a certain food preference, or have similar nutritional value to offer.
For example, let’s say you sell gluten free bread on your store alongside other variants of it. You can create a bundle of gluten free breads and cookies. For those who are allergic to gluten, the bundle makes for a good purchase!
Here’s an example of how a brand is bundling products with oats and millets as key ingredients:
Product Bundles based on taste refers to a collection of products that are grouped and sold as a package, taking into account their flavor profiles and taste preferences. The aim is to provide customers with a curated selection of items that complement each other in terms of taste, allowing them to explore a range of flavors and enjoy a cohesive culinary experience.
For example, if someone enjoys chocolate muffins, likely, they would also enjoy mocha muffins as both have a similar profile as both contain elements of chocolate and coffee.
Another way to create a bundle on your Shopify food and beverage store is to club products that compliment each other. While this lets you sell more to a consumer, it also ensures that the consumer has a positive experience with the item they’re purchasing. When creating food product bundles, the goal is to combine items that go well together, either in terms of taste, usage, or thematic appeal.
For example, you can bundle coffee and dry cakes from your store because they’re proven to go well together.
A bundle for bulk purchase refers to a package or offer where multiple units or a larger quantity of a particular product are combined. This type of bundle is designed to cater to customers who prefer to buy items in bulk to meet their long-term needs, save money, or ensure a continuous supply of a specific product.
For example, products like probiotics that a consumer may want to add to their daily regimen. Instead of buying probiotic bottles every week, they can make the purchase for the entire month or two.
Pro Tip - You can also smartly turn this into a subscription model which secures your repeat sales for defined periods of time.
"Make a meal" refers to the concept of creating a bundle of food products that are curated to offer customers a complete meal experience. By recommending a recipe or a specific culinary theme, food brands can suggest a combination of products from different categories that complement each other and provide all the necessary ingredients for a satisfying meal.
For example, you can cater to a taco night bundle including seasoned vegetables, tortillas, salsa, shredded cheese, and taco shells along with a recipe.Here’s an example from Heinz:
Aiming to increase Average Order Value? Use Easy Bundles to offer Build Your Own Bundles on your Shopify store.
Product bundles that sell an experience are curated collections of items specifically designed to provide customers with a unique and immersive experience. Rather than focusing solely on the individual products, these bundles aim to create a holistic experience that goes beyond the physical items themselves. They seek to evoke emotions, create memories, and deliver a specific theme or narrative to the customers.
For example, one might curate a “Picnic Adventure Bundle” that includes a cozy picnic blanket, gourmet sandwiches, artisanal cheeses, refreshing beverages, and a nature-inspired playlist.
Bundled products that act as an experience by having a cohesive narrative or theme create a compelling storytelling element. This narrative adds depth and meaning to the customer's interaction with the brand, enhancing their overall experience and satisfaction.
Here’s an example of an experience or theme-based product bundle:
Pro Tip - In all these examples of bundling , you need to price your bundle smartly to provide value while making a profit. We will suggest you to visit Easy Bundles demo store and choose the food and beverage category to learn from some examples.
Another way to create product bundles on your Shopify food and beverage store, is to let the consumer do so themselves!In this type of bundling, you let online shoppers add the food and beverage products as per their own preferences. This way they get to pick and choose items that they like and really want, and still get an offer on it!
This is our most outperforming strategy in other industries as well, as evident from Arbor’s story.
For example, you have a canned beverages store. You can let consumers build their own bundle with the flavors they like and also choose the quantities they want them in. Adding a discount based on the number of products added or the cart value achieved can further sweeten the deal.
Here’s an example of how Vahdam Teas lets the consumer build their own bundle:
Ready to create personalized mix-and-match bundles?
Product bundles can be created in many different ways.
While you can always create product bundles based on product variants and customer preferences. You can also experiment with the strategy we spoke about above.
But to implement any of it, you need to be able to build out these bundles and sell them on your Shopify food and beverage store. That’s where having a Shopify product bundles app like Easy Bundles comes into play.
Whether you want to create pre-curated product bundles or let buyers build their own, the app lets you do it all.
Not sure where to begin creating product bundles on your Shopify food and beverage store?
Install the Easy Bundles app and reach out to our team of experts.
PS : Thanks to our app partner PluginHive for mentioning Easy Bundles on Best Shopify Product Bundles Apps. 🙌🏻
Can you create product bundles on Shopify?
Yes, you can create product bundles on Shopify using various apps designed for product bundling solutions. For example, Easy Bundles make it easy to setup bundle products and boost sales.
What is an example of a product bundle?
An example of a product bundle could be a "Breakfast Essentials Bundle," which includes bread, butter, and jam. This is a common product bundling example that leverages the bundling business model to increase sales by combining products that are used together.
What is bundle builder in Shopify?
A bundle builder in Shopify is an app like Easy Bundles that helps you create and manage product bundles. It allows you to combine multiple products into one bundle, set bundle pricing, and offer these bundled products to your customers.
.webp)
We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.